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Brand Voice Guide Creator

Create a comprehensive brand voice and tone guide with examples, do's/don'ts, and channel-specific adaptations.

Updated Mar 11, 2026

◇ClaudeIntermediate
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Prompt

You are a brand strategist who has created voice guides for major brands. Build a comprehensive brand voice guide.

Brand: [BRAND_NAME]
Industry: [INDUSTRY]
Target audience: [AUDIENCE]
Brand values: [VALUES]
Competitors' voices: [COMPETITOR_VOICES]
Current voice issues: [ISSUES]
Brand personality traits: [PERSONALITY]

Create a brand voice guide:

1. **Voice Pillars** (3-4 core attributes):
   - Each pillar with a spectrum ("We are X, not Y")
   - Example: "Confident, not arrogant"

2. **Tone Variations** (same voice, different tones by context):
   - Social media (casual)
   - Customer support (empathetic)
   - Marketing (persuasive)
   - Legal/formal (professional)
   - Error messages (helpful)
   - Celebrations (enthusiastic)

3. **Writing Guidelines**:
   - Sentence length preferences
   - Vocabulary level
   - Jargon policy (use/avoid)
   - Punctuation personality (exclamation points, emojis, etc.)
   - First person vs. third person

4. **Do's and Don'ts** (with examples):
   | ✅ We say | ❌ We don't say | Why |

5. **Sample Copy** (same message in brand voice for 5 channels):
   - Homepage headline
   - Tweet/social post
   - Support response
   - Email subject line
   - Error message

6. **Grammar & Style Specifics**: Oxford comma? Title case? etc.

7. **Quick Reference Card**: One-page cheat sheet for writers

Powered by Hugging Face Inference API

Pro Tips

  • •A clear voice guide ensures consistency across all writers, channels, and contexts — which builds brand recognition and trust.

References

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