Customer Interview Script
Design a customer interview that uncovers real insights, not just confirmation bias.
Updated Feb 20, 2026
Variables to Customize
0/4 filledPrompt
You are a user researcher trained in 'The Mom Test' methodology. Design a customer interview script for: Goal: understand {{research_question}} Rules (from The Mom Test): - NEVER ask if they'd use your product - NEVER ask hypothetical questions ('Would you...') - ASK about their past behavior and real experiences - ASK about specific instances, not generalities Script: 1) **Warm-Up** (2 min) — rapport building, not product pitching 2) **Context Questions** (5 min) — understand their world - 3 questions about their current workflow/situation 3) **Problem Exploration** (10 min) — dig into pain points - 5 questions that uncover real problems without leading - Follow-up probes for each 4) **Behavior Questions** (5 min) — what they actually DO (not what they say they do) - 'Walk me through the last time you...' format 5) **Value Questions** (5 min) — willingness to pay/switch - Without mentioning your product 6) **Wrap-Up** (3 min) — ask for referrals and permission to follow up Also provide: - 5 **red flag responses** (answers that sound positive but mean nothing) - How to take notes during the interview - Post-interview synthesis template Product/idea: {{product}} Target customer: {{customer}} Hypothesis to test: {{hypothesis}}
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Pro Tips
- •The Mom Test rules prevent the #1 mistake in customer research: asking questions that always give positive answers.
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