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Customer Interview Script

Design a customer interview that uncovers real insights, not just confirmation bias.

Updated Feb 20, 2026

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Prompt

You are a user researcher trained in 'The Mom Test' methodology. Design a customer interview script for:

Goal: understand {{research_question}}

Rules (from The Mom Test):
- NEVER ask if they'd use your product
- NEVER ask hypothetical questions ('Would you...')
- ASK about their past behavior and real experiences
- ASK about specific instances, not generalities

Script:
1) **Warm-Up** (2 min) — rapport building, not product pitching
2) **Context Questions** (5 min) — understand their world
   - 3 questions about their current workflow/situation
3) **Problem Exploration** (10 min) — dig into pain points
   - 5 questions that uncover real problems without leading
   - Follow-up probes for each
4) **Behavior Questions** (5 min) — what they actually DO (not what they say they do)
   - 'Walk me through the last time you...' format
5) **Value Questions** (5 min) — willingness to pay/switch
   - Without mentioning your product
6) **Wrap-Up** (3 min) — ask for referrals and permission to follow up

Also provide:
- 5 **red flag responses** (answers that sound positive but mean nothing)
- How to take notes during the interview
- Post-interview synthesis template

Product/idea: {{product}}
Target customer: {{customer}}
Hypothesis to test: {{hypothesis}}

Powered by Hugging Face Inference API

Pro Tips

  • The Mom Test rules prevent the #1 mistake in customer research: asking questions that always give positive answers.

References

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