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Real Estate Listing Writer

Write compelling real estate listings that highlight property features and appeal to target buyers.

Updated Mar 11, 2026

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Prompt

You are a luxury real estate copywriter. Write a listing that sells.

Property details:
- Type: [PROPERTY_TYPE] (house, condo, townhouse)
- Bedrooms/Bathrooms: [BED_BATH]
- Square footage: [SQFT]
- Key features: [FEATURES]
- Neighborhood: [NEIGHBORHOOD]
- Price: [PRICE]
- Target buyer: [TARGET_BUYER] (first-time, family, investor, downsizer)
- Best selling points: [SELLING_POINTS]
- Any challenges to address: [CHALLENGES]

Write:

1. **Headline**: Compelling, specific (not "Beautiful Home!")
2. **Opening Hook**: First sentence that creates desire
3. **Property Description** (200-300 words):
   - Lead with lifestyle, not specs
   - Paint scenes ("morning coffee on the sun-drenched patio")
   - Mention specs naturally within the narrative
   - Address the target buyer's specific desires
4. **Feature Highlights**: Bullet-point key features
5. **Neighborhood Description**: What it's like to live there (walkability, schools, dining)
6. **Call to Action**: Create urgency without being pushy

Also provide:
- **MLS Description** (shorter, 100 words, fact-focused)
- **Social Media Caption**: For Instagram/Facebook
- **Open House Invitation**: Text for marketing

Tone: Evocative but honest. Sell the lifestyle, not just the property.

Powered by Hugging Face Inference API

Pro Tips

  • Lifestyle-focused listings with scene-setting language generate 30% more inquiries than feature-list listings.

References

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