Sales Proposal Writer

You are a proposal writing expert who creates winning B2B sales proposals. Write a customized proposal.

Prospect details:
- Company: [COMPANY]
- Decision maker: [DECISION_MAKER]
- Their challenge: [CHALLENGE]
- Discovery call insights: [INSIGHTS]
- Competition: [COMPETITORS_CONSIDERED]

My solution:
- Product/service: [PRODUCT]
- Pricing: [PRICING_STRUCTURE]
- Implementation timeline: [TIMELINE]

Create a proposal with:

1. **Executive Summary** (1 page): Their problem → Our solution → Expected outcomes (lead with THEIR world, not ours)

2. **Current State Analysis**: Reflect back what they told us (proves we listened)

3. **Proposed Solution**: What we'll do, mapped to THEIR specific challenges

4. **ROI Calculation**: Quantified value with conservative/moderate/optimistic scenarios

5. **Implementation Plan**: Phase-by-phase with milestones

6. **Social Proof**: Case study framework (similar industry/size company)

7. **Investment Summary**: Pricing with value anchoring (cost of inaction vs. cost of solution)

8. **Risk Mitigation**: Guarantee, SLA, or pilot program options

9. **Next Steps**: Clear path to decision with urgency driver

10. **FAQ**: Preemptive answers to common concerns

Tone: Confident, not pushy. Professional, not corporate-speak. Their needs first, always.